C² Brands - Marketing Agency for Small Businesses

WHO WE ARE

Strategy-led support for busy teams.

Since 2008, C² Brands has been the behind-the-scenes partner for business owners and agencies who want to grow—without marketing headaches.

Our approach is simple: listen first, build a plan that fits, and deliver results you can see. We’re a small, dedicated team that cares about your business as much as you do.

Before C² Brands, our leadership worked inside corporate marketing and communications teams—experience we now bring to growing businesses and agency partners.

Trying to do it all yourself? 1 in 3 business owners say marketing is their #1 source of stress.

Meet Our Team

A small team with a full-department mindset. Strategy-led, detail-obsessed, and easy to work with.

We’re a boutique team with big agency chops.

Chrissy Carpenter
Chrissy Carpenter

Founder & CEO

Mia Wooldridge
Mia Wooldridge

VP of Client Strategy & Delivery

Necole Carpenter
Necole Carpenter

VP of Sales

Christine Abcede
Christine Abcede

Graphic Designer

Our promise

We keep things simple and focused: clear priorities, consistent execution, and communication that makes it easy to stay aligned. You’ll always know what’s happening, what’s next, and what’s driving results.

  • Partnership, not just projects
  • Honest communication and clear results
  • Relief from marketing overwhelm
  • More time for you to lead, grow, and enjoy your business

What We Believe

Great marketing should feel clear, focused, and doable. That’s how you build momentum.

CONSISTENCY COMPOUNDS

Show up. Build trust. Grow.

CLARITY CONVERTS

Simple messaging wins.

PARTNERSHIP MATTERS

We lead. You keep us aligned.

DIY RESOURCE

Business Branding for the Non-Designer

Business Branding for the Non-Designer is our practical guide to clarifying your message, tightening your visuals, and showing up with confidence—no design degree required.

GET IN TOUCH

Connect with C² Brands - Marketing Agency for Small Businesses

Tell us what you’re building and where marketing is getting stuck. We’ll reply with next steps, a few quick-win ideas, and the best-fit way to work together.

Our clients love us!

“Best marketing professional I’ve ever worked with! Which is why I’ve recommended Chrissy to all 3 organizations I’ve worked for over the last 14 years!”

Sarah Moore Crandall, W Lawson Company

“I have been working with Chrissy and her team to bolster our social media presence and make my agency look more professional. We have not had any staff dedicated to marketing and struggled internally to navigate this lift. I have been more than thrilled with the work she and her team have produced for us. They are very attentive to us, hear what we need and want, and have a quick but realistic turn around. They have exceeded my expectations and hope. I would never be able to hire, train and get the quality of work done if I hired this position.

Having Chrissy and her company also share their experience and knowledge working with other businesses has been invaluable. I am amazed how quickly we “got connected” to social media platforms and almost immediately developed a consistently growing following! Chrissy and Mia have made marketing and social media a much simpler and enjoyable experience, I cannot imagine not having them part of our organization.”

Anne Lansing, CEO, Safe Schools Mohawk Valley

“Chrissy is a true visionary when it comes to transforming digital presence. She played a key role in elevating our website, social channels, and email marketing, while seamlessly connecting insights and data on the backend. This work not only reshaped our digital strategy, but positioned our organization for sustained growth. Chrissy and her team have been a vital partner to our success and continue to add tremendous value.”

Chance Browning, COO, Caregiver Action Network

I’ve had the privilege of working alongside Chrissy Carpenter and the team at C Squared Brands since 2018—and “working together” hardly does it justice.

We’ve climbed mountains together. We’ve rolled up our sleeves for late nights, weekends, and everything in between. And through it all, Chrissy has shown up the same way every time. She is fiercely loyal, relentlessly professional, eager to learn, and committed to continuous improvement. Most importantly, she refuses to fail—herself or the people she serves.

Chrissy operates with integrity, honesty, and a deep understanding of the real challenges small business owners face. She has a rare gift: the ability to truly connect a business with its desired audience in a way that feels authentic, human, and impactful.

In a world where people are the new brands, Chrissy and her team excel at positioning you—and your business—as the first and best choice in the minds of those you want to reach.

⭐️⭐️⭐️⭐️⭐️⭐️ (6 out of 5 stars)

If you’re serious about elevating your brand, clarifying your message, and standing out for the right reasons, I strongly encourage you to schedule a call with Chrissy and the C Squared Brands team. You’ll be glad you did.”

Scott Grates, Entrepreneur & Author

“I have personally worked alongside Chrissy and Mia for the last 4+ years. They are amazing at whatever they put their mind to. While working with them they never ceased to amaze me at the many ways they were able to take content or strategy and implement it in a practical way that got real results. If you need a website refresh help developing content or branding strategies or just need an outsiders view point on getting more organized you wont find better outside of C2 Brands and working with this amazing team.”

Brent Hershey, Agency Owner, Brent Hershey State Farm Insurance

“Chrissy is an exceptional strategic partner and a true force behind elevating our digital ecosystem. She brings heart, clarity, and intention to everything she does, seamlessly connecting strategy, storytelling, and performance in a way that genuinely transforms how we show up digitally and plan for growth. Working with Chrissy is not only collaborative and effortless, but deeply energizing. Her leadership, thoughtfulness, and commitment continue to add lasting value, and we’re incredibly grateful for her partnership and the impact she and her team deliver.”

Paola Zambrana, Caregiver Action Network

“Chrissy was great to work with on our website build and marketing plan. She is great at what she does and I would recommend working with her and her company.”

Michael Weaver, Founder & CEO, Agency Coach AI & Weaver Sales Academy

“Chrissy developed my website as a start up company over two years ago and has continued to update and upgrade the site. She is professional, relaible and responds quickly to any issues. I would highly recommend Chrissy.”

Andrea Perrea, President, Progressive Therapy Education, Inc.

“Marketing is no longer about the stuff you make, but about the stories you tell.”

Seth Godin

Ready to stop juggling marketing and start seeing results? Let’s chat.

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